Annual Report brought in-house, saving $35k and 2 months production time. Responsible for designing, writing, editing, and distributing the report.

In my eight years working on digital marketing for Grocery Outlet, I developed and deployed comprehensive, multi-channel campaigns for all of their digital touchpoints, including email, web, and social media. I created digital marketing strategy and best practices for 300+ store locations, increasing engagement and revenue company-wide. Made and maintained editorial calendar for the core brand and deployed key messages via email, SMS, web, and social media, increasing promotional/ad readership by 181%. Deployed all company email campaigns, analyzed results, and made improvements resulting in a 74.8% increase in open rates. Grew active email subscribers by 34%.

Green Mars wanted to find and convert potential clients that needed software engineering. The challenge was to tailor content to appeal to a sophisticated executive audience, while educating on the value of outsourced engineering and showcase our offering. I managed content across the company blog, social media, as well as case studies and high-value guides.

The Good Table, slated to open in 2021, will be a café, community gathering space, and organic tree & plant nursery in El Sobrante, CA. I manage their editorial calendar, website, blog, email campaigns, and social media, as well as collaborating on creative vision, branding, and merchandise.

Collaborated on and managed the relaunch of greenmars.consulting including new, more visual design, updated content on relevant industry topics, transparent navigation, and better user flows.

Grocery Outlet holds a 20% off All Wine Sale twice annually. I created a multichannel marketing strategy, integrating email, web, influencer marketing, and social media to support the campaign, which contributed to a comp sales growth year over year of 24% in 2017.

Independence from Hunger is a month-long, company-wide campaign collecting food and cash donations to support local food assistance partners. The campaign to support IFH included web, email, and social media at both the corporate and local levels. I managed both the corporate messaging strategy and training at the store level, ensuring an integrated, unified campaign. This campaign raised $1.7 million in 2017, a 52% increase from the year prior.